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Stora Trenddagen
Trends for 2026
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seminar on trends 2026
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STORA TRENDDAGEN

Trendstefan – Sweden’s leading trend forecaster – guides you through the key movements shaping lifestyle and design.

What will we do this weekend? Which houseplant will define the year? What should we be crafting this summer? How is our way of consuming changing – and what will design actually look like in the years ahead?

This year’s analysis dives deep into the trends of 2027, offering concrete insights you can immediately apply to your work.

Join the live event in Stockholm, or tune in to the digital version, streamed directly to your screen. Every ticket includes an exclusive colour chart featuring the 2027 trend palette, developed by Trendstefan in collaboration with some of the industry’s leading colour experts. Price SEK 750 (approx 70 Euro)

As in previous years, a mystery guest interpreter will offer unexpected perspectives and creative reflections on the trends.

The audience spans the design world – from interior designers, architects, retailers and product developers to stylists, marketers, journalists and the simply curious – anyone eager to understand where the future is heading. Stora Trenddagen takes place at Helio – coworking and meetings build around actual people. More info available at helio.se.

The seminar is made possible with the help from NORDSJÖ and IKEA.

(Please note: the digital lecture is available in English only.)

Book your ticket now – on 20 January, we set the direction for 2027.

Speakers

Trendstefan

Stefan Nilsson, widely known as Trendstefan, is a journalist, curator and entrepreneur working at the crossroads of design, lifestyle, culture and consumer behaviour.

Renowned for his sharp eye for emerging trends, he explores movements across interior design, fashion, food, sustainability and the creative industries. As one of Scandinavia’s most recognisable trend experts, he is a regular voice in television, radio, print and digital media – sharing forecasts, insights and cultural analysis.

Since 2006, his influential blog Trendstefan has served as a dynamic platform for design commentary and trend reporting.

Constantly on the move, Stefan travels to leading design fairs and cultural capitals – Paris, Milan, London and New York – to identify and interpret shifts in aesthetics and consumer behaviour. More than just an observer, he translates his insights into compelling narratives delivered through talks, seminars, articles and media appearances.

An in-demand speaker in both English and Swedish, he covers topics such as colour forecasting, retail, sustainability and lifestyle. His influence has been recognised by Rum magazine, which named him among the most powerful figures in Swedish design.

Tickets

Attend the lecture in person in Stockholm or digitally from anywhere in the world. The digital version is pre-recorded to ensure the best experience – you can also view examples of previous sessions under the Digital Seminar tab.

Each ticket includes a physical colour chart and a one-page PDF summary of the key trends.

Price: 750 SEK (excluding VAT), approx. 70 euro

kr
  • Stockholm Seminar in Swedish

    Stockholm Seminar in Swedish

    750 SEK (approx 68 EUR)
    Date January 20
    Adress: Grev Turegatan 30

    Mark preferred time and click “buy ticket”.

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  • Digital seminar in English

    Digital seminar in English

    750 SEK (approx 68 EUR)
    Launch date January 20 at 08.00
    Watch the digital seminar from
    your computer, tablet or phone.

    +


  • Colour chart

    Colour chart

    250 SEK (approx 22 EUR)

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  • Book Trendstefan

    Book Trendstefan

    ? SEK
    Price On request

    Available

CONTACT

Trendstefan AB
Luntmakargatan 93
113 51 Stockholm