Welcome to the annual trend event!

Trendstefan, Sweden’s foremost trend scout, gives you the year’s most important trends in lifestyle and design. What will we do this weekend? What will be the ”house plant of the year”? What should we woodwork for the summer? How will we consume? And what will the design ultimately look like?

In the analysis, we dive deep into the trends for 2026. Stora Trenddagen takes place on January 23 on a screen near you. The price includes the new color chart with the trend colors for 20265, which Trendstefan developed together with a handful of prominent colour experts. Just like last year, a secret guest will participate and intrepret the trends. See hands on how you can use the information presented here. The audience at Stora Trenddagen are professionals in the design industry, i.e. decorators, architects, designers, producers, designers but also journalists, stylists, marketing managers and the curious public. Welcome January 20th!